Edizione

WUDRome 2023

Collaborazione e Cooperazione

10 novembre 2023 · Binario F, Roma

Sessione · 10 novembre 2023 · 10:25–11:05

Using the 4-powers to optimize advertising, attention, emotions, cognition & memories through AI

Mike Storm · COO & Partner, Neurons

Today, Mike will bring us through the 4-power model which has been developed between Neurons and Stanford University. The powers include attention, emotion, cognition & memories. These powers are the only way to measure & predict if advertising will effectively have an impact on consumers. Through the newest technologies within AI, Neurons has been able to not only measure these powers, but even Predict them through one of the largest neuroscience databases in the world.

Speaker

Mike Storm

COO & Partner, Neurons

Profilo completo

Mike Storm

Contatti

Una domanda su questo talk?

Scrivi al team di WUDRome: domande, materiali mancanti o correzioni all'archivio.

Le altre edizioni

Un tema ogni anno

Dal 2014 il World Usability Day di Roma sceglie un tema e ci costruisce intorno talk e workshop.

Ethical AI is a Lie

Emerging Technology and the Human Experience

Design for a Better World

Collaborazione e Cooperazione

Design for our Online World: Integrity, Ethics and Trust

Human-Centered AI

Design for the Future We Want

Design for Good or Evil

Inclusion through UX

Sustainable/Green UX

The Year of Innovation

Powered by

Domandare, interpretare, orientarsi per agire. Questo è sensemaking.

Sensemaking Design Italia è l'associazione culturale no profit che organizza WUDRome. Diamo senso al cambiamento.