Edizione
WUDRome 2017
Inclusion through UX
Sessione · 17:30–17:40
User research in Dubai: conducting research in a Muslim country where 85% of the population are expats.
Eleonora Zucconi · Lead User Experience Researcher, Shedd
How is conducting user research in a Muslim country with the highest percentage of foreign-born population in the world different from doing research in the UK, or in Italy? And what can that teach us about inclusion?
In this Pecha Kucha I will share my learnings from setting up a recruitment and research process from scratch in Dubai, and interviewing dozens of women from 30+ countries.
Speaker
Eleonora Zucconi
Lead User Experience Researcher, Shedd
I’m an international User Experience Researcher based in Dubai, where I help Shedd invent and build innovative experiences for users in the United Arab Emirates, Colombia, Bulgaria, and Portugal.
Prior to Shedd, I worked in the UK as Head of UX for Three UK, and associate lecturer at the Istituto Marangoni in London.
Research in the United Arab Emirates – a Muslim country with the highest foreign-born population percentage in the world, is a valuable lesson in diversity and
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