Edizione
WUDRome 2020
Human-Centered AI
Sessione · 12 novembre 2020 · 17:45–18:10
Human-centred Design of Conversational Agents: Approach and Tools
Ilaria Scarpellini · Researcher & Service Designer
The development of conversational AI technologies was mostly in the domain of engineers and hasn’t yet offered opportunities for non-technical experts to be engaged in the design process. To create a human-centric service experience with conversational agents, it is important to discuss the values, roles, needs of the users, and to embed these insights. In this paper, we aim to address the approach to designing a conversational agent with specific focus on identifying ‘roles’ of conversational agents to deliver customized services to its users. We propose a Role-Based design framework and tools, introducing 9 archetypal roles/purposes of conversational agents, resulting from case study research of conversational interfaces available in the market. The first part of the framework concerns the definition of the role of CAs, with respect to its intended purpose. Defining the role of a CA is key in order to design the user experience since it determines the expectations of the users in terms of performance, behavior, and service delivered.
Speaker
Ilaria Scarpellini
Researcher & Service Designer
Ilaria si è laureata in Design for Interaction & Integrated Product Design presso la TU Delft nel 2014, oggi è una HCD design researcher freelance, focalizzata sull’innovazione, la strategia e il servizio.
Il suo mantra è capire le persone, affrontare nuove sfide e pensare oltre i confini. Il suo obiettivo è quello di progettare per l’impatto, creando anche piccoli miglioramenti che possano migliorare la vita quotidiana di molte persone. È così che cerca di rendere il mondo un posto
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