Edizione
WUDRome 2020
Human-Centered AI
11–13 novembre 2020 · Online
Sessione · 13 novembre 2020 · 17:15–17:40
Brand Experience. What if Phygital design meets AI?
Zaira Magliozzi · Co-founder and Account Manager
Combining physical and digital in an integrated strategy, means to obtain a deeper impact on the audience, by an hybridization between online and offline data, that produce a continuous flow among brands & people. If we introduce AI in this ‘Phygital’ process what we get is a new approach for living the brand onlife and developing a customised experience that aims to collect authentic feedback.
Speaker
Zaira Magliozzi
Co-founder and Account Manager
Entrepreneur and Account Manager of Superficial, a creative Studio founded in Rome in 2017 focused on Communication, Branding and Exhibit design. Among their clients we find Fendi, Ferrovie dello Stato Italiane, Italian Red Cross and Cassa Depositi e Prestiti. After her degree in Architecture she worked as communication consultant and project developer for different companies and
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